IMGN is a next-generation media company focused on Gen Z audiences, with media channels such as Daquan, So Satisfying, and TryHard bringing specialized formats such as memes, ASMR, and satisfying videos to young viewers. They have also founded Vertical Studios to help Fortune 500 brands reach Gen Z on various platforms, with brand partners including Levi's, Panasonic, Amazon, and McDonald's, among others, and were acquired by Warner Music Group in 2020.