Paras focuses on supporting small business owners who lack access to traditional banking channels by offering various loan products to meet their working capital and business expansion needs. They aim to empower these customers to grow their businesses and eventually obtain funds from banks. Paras has a strong lending platform and specializes in term loans for MSMEs, with a particular focus on machinery loans. They serve self-employed individuals and entrepreneurs in urban and semi-urban areas, with branches in Mumbai, Pune, and Ahmednagar. The company has also established an advisory committee with MAS Financial services to explore new avenues of funding.