The patent-pending software tracks device type, manufacturer, and operating system without the use of traffic source tokens, and allows for accurate post-click optimization. It collects data on important device information, including display size, resolution, and data speed, as well as referring URL, IP address, carrier, internet service provider, and country. The platform groups and sorts data for easy analysis and offers custom tracking variables for ads, creatives, and states. iMobiTrax also allows for redirecting incoming mobile traffic with post-click optimization by country, carrier, manufacturer, phone type, and more.