Founded in Stockholm in 1999, Runaware's TestDrive is a unique software demo platform that offers marketers a range of options including lead capture and generation systems, marketing automation, multimedia walk-through guides, and extensive marketing and sales consulting. The suite of services includes hosted online demos, customer profiling, and lead capture, as well as additional software marketing services that provide the technology, expertise, and resources to build an effective marketing program. Runaware's TestDrive is revolutionizing online sales and marketing for Independent Software Vendors in various industries, from finance and accounting to medical. The company's mission is to make TestDrive online evaluations the global standard for how ISVs conduct online software marketing, with a vision of a world where customers can select and evaluate software solutions on-demand, going from TestDrive software demos to pilot and then to production in days rather than weeks or months. Runaware is committed to providing a superior online demo experience to the end-user while delivering measurable results to clients in the software industry.