Minutrade
Company

Last deal

Amount

Series A

Stage

01.04.2013

Date

1

all rounds

date founded

Financing round

General

About Company
Minutrade operates a micro reward platform in Brazil, helping businesses engage and retain customers.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2007

Number of employees

Company Type

For Profit

Last funding type

Series A

IPO status

Private

Description

Founded in 2007 by Eduardo Jacob and Marcelo Oliveira, Minutrade is headquartered in São Paulo and focuses on promoting customer loyalty through their mobile platform. They offer solutions that enable businesses to create surveys, promotions, and offers, as well as attract and retain customers. Minutrade's mission is to include lower-class consumers in rewards programs by providing low-cost services and digital products with a higher perceived value. Their simple, efficient, and automated platform allows clients to easily access these rewards.
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Subsector

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Location

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Location

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Financials

Funding Rounds
1
1

Number of Funding Rounds

Their latest funding was raised on 01.04.2013. Their latest investor Redpoint eventures. Their latest round Series A

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.04.2013
1
Co-Investors
Investors
1
0

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
Redpoint eventures

Redpoint eventures

Redpoint eventures is a venture capital firm in Brazil.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Location

São Paulo, State of São Paulo, Brazil

count Of Investments

94

count Of Exists

13
Rodrigo Baer

Rodrigo Baer

Rodrigo is one of the founders of venture capital for early-stage Internet in Brazil. He joined the Redpoint eventure’s investment team in June 2014, bringing 5 years of on the ground experience in tech investing in Latin America. In 2010, Rodrigo co-founded Warehouse Investimentos, one of Brazil’s pioneering Venture Capital firms, where he led deal-sourcing efforts. Rodrigo also advised early stage and middle market tech companies in Brazil with Centria Partners, and worked with Aurora Funds, a Healthcare Services venture capital fund in the United States. Earlier in his career, Rodrigo was an Engagement Manager at McKinsey and a management consultant to telecom players in Latin America with Value Partners. In between investing in startups and advising, Rodrigo launched one startup of his own and ran another early stage project. Rodrigo earned a B.A. in Business from FGV in Sao Paulo and an MBA from the Kellogg School of Management.

current job

Redpoint eventures
Redpoint eventures
Anderson Thees

Anderson Thees

Anderson Thees is a Founding Partner of Redpoint e.ventures, focused exclusively in Latin America. Before co-founding Redpoint e.ventures, Anderson was CEO of Apontador, the leading local search website and geolocation webservices provider in Brazil. Prior to Apontador, Anderson was Investment Principal at Naspers/MIH, responsible for Latin America where he invested in leading companies like BuscaPe and Movile, and before that at Eccelera, a local venture capital fund. Early in his career, he worked as software developer both in Brazil and Switzerland.

current job

Redpoint eventures
Redpoint eventures

organization founded

1

People

Founders
2

Eduardo Jacob

organization founded

1

Eduardo Jacob

Marcelo Oliveira
Marcelo Oliveira

Marcelo Oliveira

Co-founder and Chief Technology and Innovation Officer. With over 30 years of experience at the IT industry, Marcelo started his career at the software development segment in 1985 at Analógica Instrumentação e Controle. Born and raised in Belo Horizonte and graduated in Electrical Engineering at the Federal Univesity of Minas Gerais State.

current job

Minutrade
Minutrade

organization founded

3

Marcelo Oliveira

Employee Profiles
12

Amanda Fernandes

Frontend software engineer

Igor Alves

Analista de sistemas

Marcello Gonçalves

Marcello Gonçalves

SVP International Expansion

Natalia Dos Reis Borges

Analista de testes

Marlon Rosa

Analista de sistemas

Mateus Souza

Qa analyst

Marcelo Oliveira

Marcelo Oliveira

Co-founder and Chief Technology and Innovation Officer

Activity

Recent News
0