Primis is a digital-first customer experience (CX) tool that offers pre- and post-purchase SaaS solutions to online retailers. The platform aims to enhance the open interactions between the consumer and retailer to improve consumers' post-purchase customer experiences. It provides live updates on estimated delivery dates, the option to change delivery slots, product recommendations, visually appealing order recaps, personalised event-driven emails, and usable data to understand the full end-to-end consumer journey. Primis also offers sustainability solutions, such as planting a tree with a click or direct carbon offsetting. The company believes that the post-purchase stage of an eCommerce purchase is critical to a brand's success, and its platform helps retailers to get it right.