The platform uses NFC technology and card network tokenization to interact with point-of-sale terminals, allowing consumers to conduct secure and frictionless payment transactions without the need for a phone or app. Founded in 2014, FitPay has raised seed funding from mobile security products company Giesecke & Devrient and Plug and Play. Their technology payment platform offers flexible integration options and developer-friendly tools, including Trusted Service Management services, full-featured API, mobile SDK (iOS & Android), and a secure payment network tokenization scheme, enabling businesses to create customer loyalty, tap into recurring revenue streams, open new markets and differentiate their products in a competitive marketplace.