Nykaa is an e-commerce platform that provides a comprehensive selection of beauty and wellness products for men and women. They offer authentic products sourced directly from brands and prioritize customer satisfaction through their delivery services. In addition to retailing, Nykaa provides various platforms for advice and inspiration, including a bi-monthly magazine, a community of beauty and fashion enthusiasts, and a YouTube channel. With a million happy customers, Nykaa has established itself as the number one beauty destination in India, offering a diverse range of makeup, skincare, hair care, fragrances, bath and body, luxury, and wellness products. They aim to reach customers in even the farthest corners of the country and currently ship to over 30,000 zip codes using reliable courier companies.