With over £120m in AUM and the backing of the UK's British Business Bank, Edge has a long-established network of highly experienced executives and senior specialists formalized through its Leadership Council. The company leverages the collective networks of its board, advisers, and investment team to find exceptional creative teams and emerging technologies that increase access to creativity and supply software to creative companies. Edge looks for random drivers of creativity in the social and cultural spheres and invests between £1m-5m in these types of companies. As consumers shift from ownership to experiences, technology continues to widen participation in creativity, and Edge aims to find and accelerate emerging technologies to become industry champions of the future.