The Toronto-based venture capital firm, founded by Scott McDonald and Whitney Rockley in 2012, provides growth capital and later-stage investments for companies offering IIoT software and sensor solutions in power, water, oil and gas, transportation, and building efficiency sectors. McRock Capital focuses on the intersection of sensors and software in large industrial markets, seeking innovative software, hardware, and device integrated solutions. With additional offices in Calgary, the firm targets large industrial and internet markets in Canada and the United States.