The platform allows users to easily select friends from Facebook and other networks, and engage with them in real-time or over time through a single web interface. ShareGrove's conversations are media-rich, fluid, and dynamic, with integrated web search from Google, Amazon, and Yelp, adding richness and expression to conversations while generating revenues through affiliate programs. Overall, ShareGrove offers a unique and convenient way for users to have private online conversations with friends and family across different social networks.