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General

Financials

People

Activity

Recent News

Last deal

$300K

Amount

Grant

Stage

05.12.2023

Date

3

all rounds

$247.63M

Total amount

date founded

Financing round

General

About Company
Society Brands acquires e-commerce native brands.

Industry

Sector :

Subsector :

Also Known As

EnCap33

founded date

01.01.2020

Number of employees

11-50

Last funding type

Grant

IPO status

Private

Description

Society Brands is a tech-enabled consumer products company that was founded in 2020 and is headquartered in Canton, Ohio. The company acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites, building a global growth platform and evolving them into household brands. Society Brands provides meaningful liquidity with the ability to join “the society” by rolling equity into a powerhouse worldwide brand. The company is building a community and echo-system of entrepreneurs that have the skill and energy to grow with their brand, developing relationships that will last a lifetime. Society Brands has offices in Canton, Ohio; Newport Beach, California; Rogers, Arkansas; and Kalamazoo, Michigan.
Contacts

location

Canton, OH, USA

Website URL

https://www.societybrands.com/

Social url

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Financials

Funding Rounds
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3

Number of Funding Rounds

$247.63M

Money Raised

Their latest funding was raised on 05.12.2023. Their latest investor JobsOhio. Their latest round Grant

Date 
Funding Round 
Investors 
Money Raised 
Lead 
05.12.2023
Grant
1
$300K
JobsOhio
JobsOhio
17.10.2023
Venture - Series Unknown
3
$25M
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14.02.2023
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—
$18.33M
—
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Co-Investors
Investors
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5

Number of lead investors

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Number of investors

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Round 
Partners 
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1
Acquisitions
10
Acquiree Name 
Date 
Price 
Acquisition Name 
Vitality Now
Vitality Now
04.06.2024
—
Society Brands-Vitality Now
Cleanomic
Cleanomic
20.02.2024
—
Society Brands-Cleanomic
Clarifion
Clarifion
20.02.2024
—
Society Brands-Clarifion
Vitality Now acquired by Society Brands

Vitality Now acquired by Society Brands

acquirer

Society Brands
Society Brands

date

04.06.2024

type

Acquisition
Vitality Now

Vitality Now

Vitality Now LLC offers dietary supplements for brain health and wellness, focusing on mental clarity and cognitive support.

Cleanomic acquired by Society Brands

Cleanomic acquired by Society Brands

acquirer

Society Brands
Society Brands

date

20.02.2024

type

Acquisition
Cleanomic

Cleanomic

Cleanomic provides a wide range of eco-friendly goods for laundry, cleaning, kitchen, and bathroom use.

Clarifion acquired by Society Brands

Clarifion acquired by Society Brands

acquirer

Society Brands
Society Brands

date

20.02.2024

type

Acquisition
Clarifion

Clarifion

Clarifion is an innovative, direct-to-consumer company that offers a line of air ionizers and purifiers to help consumers breathe easier.

People

Employee Profiles
3
Ross Salupo
Ross Salupo

Ross Salupo

Chief Technology Officer

Chief Technology Officer

Eric Barnes
Eric Barnes

Eric Barnes

Brand President, Barnesmith

Brand President, Barnesmith

Michael Sirpilla
Michael Sirpilla

Michael Sirpilla

Chief Executive Officer

Chief Executive Officer

Activity

Recent News
4
News Timeline

The graph reveals the ratio (%) of positive news articles in a chosen time range

month