The B2Metric platform offers a range of features, including customer journey analytics, risk assessment, and price optimization, which enable businesses to leverage insights from their raw data and boost growth. B2Metric's AutoML solution sets up an ML pipeline for marketing teams, data scientists, and data executives, while the Machine Learning Studio provides end-to-end solutions for data preparation, wrangling, feature engineering, algorithm selection, training, and reporting. B2Metric's IQ Analytics is an AI-powered customer journey predictive analytics product that predicts user behaviors in real-time and optimizes marketing growth by understanding customers' next actions on digital platforms. The platform automates the customer journey process, empowering all businesses to become data-driven, and provides a 60% increase in team capacity, 30% increase in retention and growth, and the widest data integration coverage platform.