Baotris is an e-commerce marketing automation platform that uses data insights to create a customized customer journey across non-paid channels. Their platform features an aggregated data dashboard that provides information about how a business's campaigns are affecting its sales, what customer behaviors are the most indicative of future churn and where should advertising dollars be invested for the largest revenue impact. Baotris aims to help businesses achieve sustainable, authentic growth by analyzing and executing across all of their organic channels to ensure that the 6 key pillars of organic growth are properly implemented. They also synchronize messaging across all channels through testing and iteration to make sure the brand's message is consistent. Baotris believes that building a brand's online presence and reputation over time through engaging, valuable content and a strong, consistent brand message is key to attracting and retaining customers in a more targeted and cost-effective way.