NetEase, founded in 1997, develops and operates popular PC-client and mobile games, as well as an e-commerce platform called Yanxuan. It also offers advertising, e-mail, and other innovative services. NetEase Games, a subsidiary of NetEase, is a major provider of self-developed games and operates international online games in partnership with global developers. The company has a strong presence in the Chinese market and is known for its focus on content, community, communication, and commerce.