Founded in 2016 by Vivek Pandey and Bharat Khandelwal, NOW is an Indian startup that specializes in last-mile express delivery. The company works with various industries, including quick-service restaurants, pharmaceuticals, direct-to-consumer brands, and retail chains. With operations in over 10 cities, NOW handles 200,000 deliveries per month and has a large network of delivery partners. The core of NOW's business is its platform, which resembles Uber's model, connecting merchants with delivery partners. In addition to its delivery services, NOW also operates NOW Bike, a B2B commerce platform for micro retailers. In December 2021, NOW Bike was acquired by Borzo.