The company's platform allows users to create high-impact product showcases that can be loaded as an overlay on retailer websites, brand websites, or in digital media. Constant Commerce helps publishers, broadcasters, and content marketers to create new e-commerce ready content, and enables web and mobile app developers to generate baskets and lists interactively. Retailers use the services to organise and enrich their product data and to enable marketers and media partners to build baskets at their webstores. The company works with major CPG and GM manufacturers, digital publishers, and more than ten of the world’s biggest retailers, including Walmart, Woolworths, Ahold and Tesco.