The Bangalore-based company, founded in 2021 by Nishchay AG and Misbah Ashraf, offers a gold savings software that automatically invests spare change from online transactions in digital gold, allowing users to create a habit of daily savings and invest in gold at the best rate. Jar is the first Made in India app to provide this innovative solution, enabling users to easily buy and sell digital gold starting at just ₹1 and redeem or withdraw it through UPI to their Phonepe, Paytm, or Googlepay account.