The app provides tools, insights, support, and fishing gear to enhance the fishing experience. It has an interactive map that helps anglers find new fishing spots and see what other people are catching. The company values responsible fishing and encourages catch and release and sustainable harvest of fish species. The app has 15 million users who have logged over 14 million catches, and it offers features such as Fishing Forecast, sharing catches and moments with fellow anglers, exploring catches and fishing spots on a local map, and tracking personal angling progress. The company has an open work culture and values diversity and conservation.