The company offers a protocol for registering, identifying, and tracking creative works online, using content identification technology to resolve media to its creator, content, and origin. Mediachain also enables collaboration on metadata in a universal media library, with a decentralized architecture that allows participants to retain control over their data while expanding their reach. As a provider of blockchain data technology, Mediachain empowers developers, creators, and organizations to innovate the ways we share, consume, and experience media through its distributed metadata database.