Self Financial, formerly known as Self Lender, is a fintech startup based in Austin, Texas. Their mission is to help people build credit and savings by providing tools and services for building on-time payment history and responsible credit use. They offer the Self Credit Builder Account, which allows consumers to build credit and savings without relying on credit history, as well as the Self Visa Credit Card, which helps existing customers build their security deposit in installments. With their step-by-step credit building process, Self Financial empowers users to build the credit they need to achieve their financial goals.