The company, founded in 2011 and headquartered in Charlotte, North Carolina, offers an on-site marketing platform that creates a unified shopper profile to enable better content targeting, resulting in a dramatic increase in revenue per visitor. AddShoppers has acquired digital assets that help eCommerce brands attract and recover lost shoppers to their sites. The company's vision is to be a trusted digital commerce platform for brands and shoppers, known for creating delightful experiences that save people time and money. AddShoppers' products, Minty and SafeOpt, provide a fresh way to shop and one email for unlimited savings, respectively.