The company is founded by John DeCerchio, a renowned Chief Creative Officer in Detroit advertising history, with the aim of disrupting consumer complacency. Industri's social media platform and mobile application provide a space for professional networking and career development, allowing workers and employers to create profiles and connect with each other. Job seekers can also post their CVs on the platform. The company's ultimate goal is to provide clients with ideas that can build upon each other with each telling, ensuring their message has a lasting impact.