The platform uses advanced technology, including machine learning and conversational AI, to respond to customers across various social media platforms, websites, and call centers. It provides businesses with growth insights dashboards that highlight chronic problems, hot products, leads, demands, opportunities, threats, and complaints. DXwand's solution is available on multiple platforms, including Facebook, Instagram, Twitter, WhatsApp, SMS, and Voice, and supports several Arabic slangs natively, in addition to English, French, and Spanish. The company's goal is to partner with businesses to help them succeed by providing relevant and personalized messaging at scale.