GBI offers enterprise intelligence systems, commercial effectiveness tools, and mobile health products that enhance customer relationship management, optimize sales force effectiveness, and connect brands with physicians and patients. Their content offerings cover China and Latin America, with more markets in development, and include daily news briefs, in-depth analysis, and interviews with industry leaders. GBI is a trusted source of information for multinational and local firms, and has established long-term relationships with them. Founded in Shanghai in 2002, GBI has a presence in Shanghai, Beijing, London, and Washington D.C.