The company uses state-of-the-art DSP capacities and in-house machine-learning technology to activate global audiences and recommend top traffic sources. With their Smarticon tool, businesses can optimize and strengthen user acquisition on a cost-per-install basis. IconPeak's AI technology measures KPIs, optimizes traffic delivery, recommends sources, and makes real-time buying decisions to continuously improve performance. They provide transparency on sources and audiences and invest in real people through premium inventory, making them an extension of your user acquisition team.