The Chicago-based company's platform, trusted by brands, agencies, and media owners worldwide, provides insights about valuable consumers and creatives, activating them across channels and devices. With over $2 billion in annualized advertising spend running through Scope, 4C bridges linear television, streaming video, digital commerce, and social media. Founded in 2011, 4C has staff in the United States, United Kingdom, the Netherlands, and Singapore, and its data analytics and social intelligence platform enables brands to plan, buy and measure TV and social media in a more effective manner.