Founded in 2012, Candid™ offers a content management system that allows brands and publishers to seamlessly integrate social content into their websites, ads, mobile apps, and physical displays. The platform also includes Candid iO, a cloud-based social discovery and visual commerce platform that enables user-generated content to be made shoppable. Candid™ works with retailers, brands, and agencies, helping them link photos to their products on Instagram and obtain media rights through user rewards. Based in Toronto, Canada, Candid™ is recognized globally for its cutting-edge user-generated media experiences that enhance brand engagement.