Originally a nationally broadcasted hip hop channel on XM Satellite, 66 Raw went independent and online after the Sirius XM merger. This allowed the company to have greater control over its operations and focus on expansion. In 2020, 66 Raw restructured to incorporate video, film, TV, artist development, marketing, and educational aspects within the entertainment industry. The objective is to create a platform that provides exclusive content and information to audiences while also helping artists, labels, and companies expand their reach and impact.