The company's BlendOpt application uses mathematical optimization and artificial intelligence algorithms to help clients in the coal, iron ore, metals and mineral sands industries make optimized business decisions, improving efficiency and value. The software can integrate operational, tactical and strategic decisions, reconcile forecasts with actuals, optimize product portfolios and understand the impact of decisions up and down-stream. Paradyn's founders hold PhD and post-doctoral qualifications in mathematical optimization, and the company's software has been commercialized from their research. Major customers include Glencore, BHP, Vale, and Anglo American.