The company, known as SiliconBlue, specializes in creating programmable logic solutions for a wide range of consumer applications, particularly in the mobile sector. Their iCE65™ mobileFPGA™ devices allow designers of mobile products to easily and swiftly incorporate unique features into their designs. By combining the advantages of reprogrammable FPGAs with the cost-effectiveness and power efficiency of ASICs, the iCE65 family offers an optimal solution for handheld consumer system designers. In addition to their FPGA products for smartphones and portable media players, SiliconBlue also provides development tools, evaluation kits, and programming hardware. Their programmable logic solutions find application in various battery-based mobile devices, including e-books, netbooks, digital picture frames, and handheld POS systems, among others.