The company uses the military as the original wellness lifestyle brand and crowdsource ideas by testing products with active members of the US Special Forces, including army rangers, navy seals, green berets, and marine raiders. Their products are clean, vegan, and cruelty-free, designed to support and enhance today's ultra-active lifestyle. Bravo Sierra is built around a revenue share model contributing 5% of all sales to the Morale Welfare and Recreation (MWR) program, which offers a complete range of community support and quality of life programs for members of the U.S. Armed Forces, their families, retirees, and veterans.