The company seeks out entrepreneurs who are developing disruptive technologies and have the passion, vision, and experience to build a great company. They actively invest in their portfolio companies and offer strategic advice, identifying early customers, and providing access to expansion capital. Crescent Ridge invests in a variety of industries, including software, health and wellness, consumer goods and services, consumer tech, real estate tech, and female tech. They also collaborate with other early-stage investors, including angel groups, micro funds, and venture capital firms. Additionally, Crescent Ridge has partnered with Ad Astra Ventures, an accelerator that supports female founders. The company values entrepreneurs who are driven by their values and believes they will outperform the market in the long run.