Generali is a leader in the retail segment and is increasing its contribution to the commercial & corporate business, in which it serves medium and large companies at an international level leveraging the Group's global reach and its strong ties with international brokers. The Group is committed to achieving the optimal client segmentation and enhancing product innovation to deliver a targeted approach to clients, and it operates in the insurance sector with a multichannel distribution strategy through a global proprietary sales network of agents, financial advisors and brokers, supported by bancassurance and direct channels where it is Europe's leader.