The company offers shopper marketing and brand promotion services through proprietary data and technology, using real-life, creatively-focused shopping stories to generate impressions, engagements, and increased retail sales for brands across multiple verticals at a specific retailer. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati, and London, Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the Inc. 5000. The company's proprietary community of nearly 3,000 shopping-focused influencers, Social Fabric®, has an aggregate multichannel reach in excess of 130 million. Collective Bias is a wholly-owned subsidiary of Inmar, Inc., and together they are set to measure influencer marketing’s impact along the entire purchase funnel.