The company specializes in creating mobile sales playbooks that enhance customer engagement and enable sales and marketing departments to effectively connect with prospects. Through their innovative approach, Hickup transforms traditional marketing materials into immersive and interactive experiences, providing valuable learning and evaluation tools. With a focus on concept, design, and development, their solutions empower businesses to better engage with customers and prospects, ultimately driving sales success. Showpad's recent acquisition of Hickup further strengthens their position in the Sales Enablement market.