The new visual identity of the Greater East Region was conceived and realized internally. This new version is intended to be evolutionary, based on the logo in use, since last January, date of the merger of the Regions. The logo of the Grand Est Region, the first cross-border region with four neighboring countries (Belgium, Luxembourg, Germany, Switzerland), appears in white letters on a blue background. It refers to France and Europe. The three bars of his "E", slightly detached like the three lines of color that underline Grand Est, symbolize the union of the three identities of which the new great region is made up. Readable and impacting, this logo aims to recognize and radiate the Great East.