Fishbowl, formerly known as Personica, is a company based in Alexandria, Virginia that provides a closed-loop restaurant marketing SaaS platform. Their platform quickly ingests data from various sources, such as email, SMS, social media, online ordering, loyalty programs, and reservations. Using proprietary algorithms, Fishbowl provides actionable guest insights to help restaurants build deeper customer relationships. They specialize in optimizing marketing, strategy, and revenue management through advanced guest analytics software and industry expertise. Fishbowl was acquired by Symphony Technology and is focused on delivering effective guest-marketing products and services to the restaurant industry.