Founded in 2012, Motionize uses advanced algorithms and a consumer class 9DOF motion sensor to estimate object orientation and translation. The company's first product, a kayak sensor, is being used by the US national Olympic team and other elite paddlers around the world. Motionize has also launched a Shooting Sport sensor under a new branding, Targetize, and a smart sensor for Standup Paddling Board. In addition, the company has partnered with Quickblade Paddles to launch the first-ever smart paddle. Motionize plans to launch a footwear-based Smart Sensor for Soccer in the summer of 2017, which will be the first-ever multi-level soccer players' technique improvement tool.