Founded in 2015 by former IBM technology leaders, consultants, and engineers, BeNovelty provides innovative technology consulting services and products to startups, SMEs, and MNCs in various industries, including finance, education, healthcare, and travel. The company's expertise in modern APIs, cloud-native, and chatbot messaging technology has earned them recognition as an AWS Partner Network Select Consulting Partner and a registered platinum startup by HKQAA. BeNovelty has also been awarded the Hong Kong Best ICT Startup Awards and has partnered with Hong Kong Science and Technology Parks to provide training programs and certification schemes for enterprises.