With a history dating back to 1948, Basamh Trading & Industries Group (BTIG) has established itself as a market leader in the Middle East and Africa (MEA) in brand building and distribution of fast-moving consumer goods (FMCG). Through strategic partnerships and the utilization of resources, BTIG ensures customer and consumer satisfaction. They cover a wide range of channels including wholesale, retail, pharmacies, distribution centers, and HoReCa (Hotels/Restaurants/Cafes). BTIG's ongoing strategy focuses on acquiring talented individuals who share their vision, fostering excellence, and maintaining a family-oriented culture within the organization.