The company's gaming application tracks player performance across popular esports games and delivers personalized rewards for meaningful achievements and wins. Playfull synthesizes gameplay, demographic, and redemption data to train a proprietary rewards engine that delivers the perfect reward to players at the perfect moment. The app is also used to increase sales at restaurants by providing personalized customer analytics in-real time to help restaurants identify their best customers. Playfull has partnered with top brands like Subway, Chick-fil-A, Chipotle, and more as well as top online ordering platforms like Grubhub and Olo. Backed by top investors from Techstars, MTGx, and McDonald’s Global Digital, Playfull is scaling quickly from its base in LA.