The company aims to help parents and teenagers struggling with depression, anxiety, stress, PTSD, ADHD, and other mental health disorders through their online services. They emphasize the importance of simple and regular exercises for mental and physical well-being. The founder, who has personal experience with depression and social anxiety, believes that keeping oneself busy with productive activities can lead to improved mood. The company acknowledges the pain and challenges faced by teenagers with mental health issues and emphasizes the need for societal change to create a more humane way of living. They encourage individuals to choose life over death and offer support in finding the light at the end of the tunnel.