They curate The Verified Human Whitelist, which allows users to ensure they are addressing verified humans before serving content, services, or ads. Their patented technology uses machine learning algorithms to monitor user behavior on major publisher sites and classify it as human or not. This helps websites filter out bot traffic and enables advertisers to target real humans. By eliminating non-human traffic and fraud, they support publishers in creating high-quality content and experiences. Their bot detection and mitigation technology analyzes real-time interaction data to determine if a visitor is a human or bot, helping websites serve content to real humans. They have been helping over 200,000 websites validate their traffic since 2010, with a team based in Detroit and New York.