Established in 1997 and headquartered in South Africa, Wetpaint is a modern agency that operates in a world where traditional marketing channels have been replaced by digital ones. The company's approach is to work across all mediums to deliver strategies and executions that bring clients closer to their target market. Wetpaint combines data analytics, creativity, and technology to build unique strategies with specific solutions in mind. Every campaign is set with measurable targets and KPIs to ensure clients' objectives are aligned and delivered.