Founded in 2011, Ideosource has played a significant role in igniting Indonesia's internet economy. Their investment approach combines a bottom-up selection process with a top-down view of the economy, focusing on three key investment themes. For early-stage companies, they seek innovative solutions to local problems with strong and insightful founders. They also look for companies that disrupt the offline market to become online. For late-stage investments, they prioritize companies that are number one in their category, with unbeatable traction and the ability to attract follow-on investments. Ideosource's portfolio and networks provide valuable support to entrepreneurs in business development, marketing, brand building, talent acquisition, fundraising, and financial/accounting. Their passion is working alongside entrepreneurs to give birth to new technologies and insights that become industry-leading companies.