Automatic's mission is to improve the driving experience by empowering drivers with knowledge about themselves and their cars. They believe that everyone should have access to advanced driving features, regardless of the car they own. By using a phone and a plug-in car adapter, Automatic turns any car into a connected car. Their products offer various benefits, including cost savings on gas, car location tracking, and emergency assistance in case of a crash. The team at Automatic is passionate about creating well-designed products that make a real difference in people's lives.