Xcel has operated for 6 years, working with industry partners like METRO, Target, and P&G. They have successfully completed 40+ program pilots and facilitated one IPO. With a focus on innovation in traditional industries, Xcel is seeking to further develop hospitality tech and engage with innovators in the space. They are currently accepting applications for their 2019 program and are looking for startups that are market champions in pioneering new digital solutions for the hospitality and retail sectors.