The company was founded in 1997 by Mr. D. Sathish Babu, who observed that mobile phone consumers found it difficult to access the entire range of products available to them. UniverCell aims to enrich the customer by understanding their needs and recommending comprehensive mobility solutions. With a vision to be 'The Most Admired Retailer' for customers, employees, and partners, UniverCell operates a chain of 380 cellphone and electronic retail outlets across south Indian states of Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala.