Northstar works with companies to provide employees with 1-on-1 financial advisors and personal finance tools as part of their employee benefits. The platform helps employees optimize their total compensation and assists companies in supporting their teams at scale during various stages, such as onboarding, open enrollment, and equity events. By offering personalized and actionable financial advice, Northstar aims to enable employees to make better use of their benefits and help companies retain diverse teams. The company has raised over $40M in funding from investors like GGV Capital, PayPal Ventures, and Thomson Reuters Ventures, and counts Zoom, Snap, and NerdWallet among its employer customers.